MSD (Merck & Co.)
This campaign aimed to raise awareness around HPV prevention and encourage people in Indonesia to learn more about HPV vaccination through the social media movement #LengkapiCeritamu. MSD is a global healthcare company focused on developing medicines and vaccines that address a range of public health needs.
For the campaign, I created key visuals that translated the campaign idea into engaging social-first executions, helping communicate HPV awareness in a relatable and visually compelling way.
Agency: BBDO Indonesia
Tools: Adobe Photoshop, Adobe Illustrator
Tools: Adobe Photoshop, Adobe Illustrator
Worked with:
Adrie Wardhana — Creative Director
Arisanti Kusnanto — Creative Group Head/Copywriter
Arham Arsalan — Sr. Manager Social Media Content
Maria Amanda Putri Noviana — Sr. Account Executive
Adrie Wardhana — Creative Director
Arisanti Kusnanto — Creative Group Head/Copywriter
Arham Arsalan — Sr. Manager Social Media Content
Maria Amanda Putri Noviana — Sr. Account Executive
