Philips Indonesia: Philips Indonesia offers a broad range of personal care products across two key categories: Beauty and Men’s Grooming, covering everything from hair styling and grooming to shaving solutions designed for everyday routines.
For the @philipsindonesia Instagram account, I created a range of always-on social media content across static visuals, motion graphics, and video editing to support the brand’s diverse product portfolio. My work involved developing engaging, product-focused creative that communicated key features and benefits while adapting the visual approach to different campaigns, formats, and audience needs. Through a combination of graphic design, animation, and video production, these assets were designed to maintain a consistent Philips presence on social media while helping drive product awareness and audience engagement.
Agency: BBDO Indonesia
Tools: Adobe Photoshop, Adobe Illustrator, Adobe After Effects
Tools: Adobe Photoshop, Adobe Illustrator, Adobe After Effects
Worked with:
Adrie Wardhana — Creative Director
Arham Arsalan — Sr. Manager Social Media Content
Timotius Dananto — Copywriter
Maria Amanda Putri Noviana — Sr. Account Executive
Adrie Wardhana — Creative Director
Arham Arsalan — Sr. Manager Social Media Content
Timotius Dananto — Copywriter
Maria Amanda Putri Noviana — Sr. Account Executive
